The use of wireless technology by different media is on the rise. Statistics prove that the wireless market is booming and holds immense growth opportunity with the print media because of its accessibility. An increasing number of media entities are realising the importance of this medium, the latest being The Indian Express Group of Publications.
Indian Express has tied up with Mobile2Win (M2W) to power direct interactivity with its readers. M2W will provide interactive solutions that cover various sections of all The Indian Express Group Publications. Apart from wireless solutions, M2W will also provide mobile content tailored to The Indian Express brand image.
Readers can access news and other information via the short code service 8558. The service will be launched and promoted heavily from October 20 onwards.
Elaborating on this new level interactivity, Gautam Mukerjea, Head, Corporate Business Development, Indian Express Group, said, "The Indian Express has recently launched its 'India Empowered' campaign and the editorial series is also currently underway. Launching of the SMS platform is yet another way to empower the readers. The Indian Express has a very special relationship with its readers and this interactive service will serve to strengthen this association even further. We will bring unique propositions to our readers keeping in mind their interests and the unique content that only Indian Express offers."
"Mobile2Win will provide the technical support and mobile content for this service", said Rajiv Hiranandani, Country Head, Mobile2win - India. He added, "We are very excited with this partnership. With the combination of the reach of Indian Express, Loksatta, and Financial Express, we are confident of a large volume of responses from the readers. The combination of innovative quality mobile content and exciting SMS formats for the Indian Express reader will surely make for a quality wireless service."
Wireless promotions are sure to create excitement and involve readers' participation in a big way. Wireless activity will bring immediate interactivity, leading to increased reader satisfaction and loyalty.