The Indian Express Group has launched its eighth edition from Bangalore as National Standard. The English daily is already present in New Delhi, Mumbai, Pune, Lucknow, Chandigarh, Ahmedabad, and Kolkata. The paper hit the newsstands on August 15, 2013.
As is known, the Express Group was split between the Goenka family members in 1999, after the death of Ramnath Goenka, the Group’s Founder. The editions in the South and Orissa are brought out under The New Indian Express, while those in North India are brought out under The Indian Express.
As per an agreement between the two Express Groups, the North India focussed The Indian Express Group can’t launch a paper under the name of Indian Express in the South. Hence, the Bangalore edition has been launched under the name of National Standard.
The paper will compete with other English dailies in the Bangalore market, which includes National Herald, The Hindu, The Times of India and Hindustan Times.