Indian Express kickstarts Express ‘Adda’; Sir Martin Sorrell is chief speaker
The Indian Express Group has started an initiative where intelligent, insightful conversations can be held about anything under the sun. The first of such ‘addas’ was organised and held at Olive at the Qutub in Delhi on Friday, August 19, 2011. Sir Martin Sorrell, CEO, WPP, was the chief speaker at the event. He was in conversation with Indian Express Editor-in-Chief, Shekhar Gupta; Prasoon Joshi, Executive Chairman, McCann Worldgroup, who is also the present Chairman of the Creative Leadership Council at the agency, and Uday Shankar, CEO, STAR India.
Other notable dignitaries present at the event were NK Singh, Rajya Sabha MP; Dinesh Trivedi, Minister for Railways; Zhang Yan, Chinese Ambassador to India.
Sorrell spoke candidly about India’s comparison to China and the US and said, “The US has a population of 300 million, which is largely homogenous. India, at its 1.2 billion, is very diverse. Moreover, India has been making progress with leaps and bounds due to the advent of the digital age.”
Sorrell also spoke about the corruption in India and the latest drive that is taking place. He said that the country would continue to attract FDI despite allegations of corruption. “For as long as India continues to show encouraging growth, there will be investments that it will enjoy,” he said.
While speaking exclusively to exchange4media, he said that the next four-five years for the Indian economy would be very exciting to watch. “All eyes are on India as she, along with China, are two of the best economic performers in the world.”
Our typical marketing budget is usually 10 per cent of the topline spend