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Indian Express joins the coup against IRS

18-February-2014
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Indian Express joins the coup against IRS

Indian Express has joined other publications that have unsubscribed their membership from the Indian Readership Survey and are seeking refund, in the wake of the intense opposition to the latest IRS numbers released by MRUC.

Talking to exchange4media, Pavitha Puri, Group Head, Brand Marketing, Indian Express confirmed, “We have withdrawn from the IRS in all manner and have asked them not to use our masthead.”

According to sources, legal action is also under way against the MRUC from the Indian Express Group.

In another development in the imbroglio over the IRS Q4 2013 numbers, DNA had sent a legal notice to Media Research User Council (MRUC) and Nielsen India on Friday against the findings, as per industry sources.

The English daily is awaiting response from both the organisations.

Earlier, 18 major publications had withdrawn from the IRS. The Indian Newspaper Society (INS) is also holding discussions on taking legal recourse and is planning to seek refund from MRUC.

Association of Indian Magazines (AIM) has also pointed several anomalies in the latest IRS 2013 findings.

AIM urged MRUC to withdraw the IRS 2013 findings as it believes that such faulty reporting of readership numbers can have an ‘extremely damaging impact on business’, apart from misleading media planners and advertisers.

Meanwhile, the RSCI Chairman has called for a meeting on February 19, 2014, where all aspects and components of the study will be placed before the RSCI to help the broader community of stakeholders understand the study’s robustness and integrity.

 

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