The Indian Express Group has formed a strategic partnership with IT media company TechTarget to publish the latter’s IT magazines and websites in India. Beginning the first quarter of 2007, the Indian Express Group will publish local editions of TechTarget’s quarterly print media publications – ‘Storage’, ‘Information Security’ and ‘CIO Decisions’ – featuring content addressing local, regional and global IT topics.
The Indian Express Group and TechTarget will also launch an India-based website in 2007, the first in a proposed network of niche websites targeting specific communities of Indian IT professionals.
The website will provide original news and features, expert advice and other information in the form of white papers, industry analysis, market studies and product knowledge required by India’s IT professionals to conduct pre-purchase research, develop their technical expertise and address IT challenges in the enterprise.
Modeled after TechTarget’s proven online and integrated media programmes, the website will offer ROI-based advertising, providing the Indian Express Group a distinct competitive advantage in attracting technology marketers seeking to reach key IT decision makers. Additionally, TechTarget will work with the Indian Express Group to produce local conferences and events to support the information needs of India’s burgeoning IT community.
The Indian Express Group also has a bouquet of niche and trade publications like ‘Express Computer’, ‘Network Magazine’, ‘Express Hospitality’, ‘Express TravelWorld’, ‘Express Pharma’, etc, published under its business publications division.
“The Indian Express Group is the ideal partner with which to enter the Indian market, and it is our goal to transfer TechTarget’s proven model – addressing specific IT market segments while meeting the information needs of IT decisions-makers and marketing needs of IT vendors – into the Indian media market,” Greg Strakosch, CEO, TechTarget, said.
“Combining TechTarget’s strength in providing targeted, ROI-focused IT editorial and advertising vehicles with the Indian Express Group’s established audience of Indian business and IT professionals, in-depth knowledge of the Indian IT market and solid relationships with global technology vendors, makes this an ideal business partnership in the region,” he added.
“To partner with TechTarget, a true innovator in delivering highly-targeted technical information to IT decision makers, represents a major milestone for the Indian Express Group and for the Indian business and IT communications industry as a whole,” said Sandeep Khosla, Head of Business Publications for the Indian Express Group.
“As a result of this relationship, particularly the launch of a website serving the information requirements of India’s IT community, and the presence of a new online, ROI-based advertising model, the Indian Express Group will continue its pioneering role in defining the future of B2B communications in India,” he further said.
The agreement with the Indian Express Group marks TechTarget’s fifth global partnership agreement signed in 2006 and includes partnerships with Westwick-Farrow (Australia), Vogel (Germany, Austria, Switzerland, Poland, Czech Republic Hungary, Russia), Reed Business Information (UK), and Netremedia (ASEAN).
Other TechTarget global partnerships include Saga Technologies (Bulgaria), China Byte (China), Agepe (Italy), New Era (Taiwan), Softbank (Japan), InfoThe (South Korea) and Kunzer (Spain).