India Today Travel Plus wins at Asian Publishing Management Awards 2007
India Today Travel Plus, the travel magazine from the India Today Group, recently won an award at the Asian Publishing Management Awards 2007 in the Editorial category for promoting North-East India. Out of 79 entries from six countries, India Today Travel Plus was the only leisure magazine to win editorial recognition.
Meanwhile, Travel Plus would also be soon launching a media campaign. It would probably be the first travel magazine in India to hit the screens with a sleek and trendy commercial, shot in Venice, corroborating the fact that the magazine is the discerning traveller’s friend and guide.
“As the world is shrinking, the Indian travel market is expanding, with more and more people choosing to see the world on their own terms. Global leisure travel has never been bigger, and India Today Travel Plus has kept in step with the changing needs of its readers. We have always been the magazine of choice for the avid and evolved traveller, offering novel ideas and personal accounts from writers who have given in to wanderlust,” said Mala Sekri, Publishing Director, India Today Travel Plus.
“Today, our expertise on travelling the length of India occupies even more of the magazine, while we still retain the emphasis on upmarket travel to international destinations. We ferret out local secrets so that our readers immediately feel like they’re locals instead of tourists. The magazine is a complete guide that provides the framework for your own individual experience,” added Sekri.
The magazine now has added several new sections, which include short breaks from the major metros every month, special hotels, and complete itineraries. A soon-to-be-launched website is aimed to complement the magazine.
Our typical marketing budget is usually 10 per cent of the topline spend