Top Story

e4m_logo.png

Home >> Media – Print >> Article

India Today Travel Plus wins at Asian Publishing Management Awards 2007

04-October-2007
Font Size   16
Share
India Today Travel Plus wins at Asian Publishing Management Awards 2007

India Today Travel Plus, the travel magazine from the India Today Group, recently won an award at the Asian Publishing Management Awards 2007 in the Editorial category for promoting North-East India. Out of 79 entries from six countries, India Today Travel Plus was the only leisure magazine to win editorial recognition.

Meanwhile, Travel Plus would also be soon launching a media campaign. It would probably be the first travel magazine in India to hit the screens with a sleek and trendy commercial, shot in Venice, corroborating the fact that the magazine is the discerning traveller’s friend and guide.

“As the world is shrinking, the Indian travel market is expanding, with more and more people choosing to see the world on their own terms. Global leisure travel has never been bigger, and India Today Travel Plus has kept in step with the changing needs of its readers. We have always been the magazine of choice for the avid and evolved traveller, offering novel ideas and personal accounts from writers who have given in to wanderlust,” said Mala Sekri, Publishing Director, India Today Travel Plus.

“Today, our expertise on travelling the length of India occupies even more of the magazine, while we still retain the emphasis on upmarket travel to international destinations. We ferret out local secrets so that our readers immediately feel like they’re locals instead of tourists. The magazine is a complete guide that provides the framework for your own individual experience,” added Sekri.

The magazine now has added several new sections, which include short breaks from the major metros every month, special hotels, and complete itineraries. A soon-to-be-launched website is aimed to complement the magazine.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...