Top Story


Home >> Media – Print >> Article

India Today Travel Plus embarks on reader’s choice survey

Font Size   16
India Today Travel Plus embarks on reader’s choice survey

In a bid to set standards for the travel and tourism industry in India, ‘India Today Travel Plus’ has embarked on a reader’s choice survey – Toplist 2008-09. Responses have been solicited primarily from readers of select India Today Group magazines. As a special category, media and advertising professionals have also been invited to participate. Last date for receiving entries is September 15.

The readers’ choice survey is a natural extension of reader feedback. The survey has been divided into five different categories – hotels, airlines, restaurants, nightclubs and dream destinations – and looks at varied travel trends and concerns of frequent travelers.

Mala Sekhri, Publishing Director, India Today Travel Plus, said, “The travel industry has come of age in India. Today, we have evolved travelers who are demanding the best and are willing to pay any price for the same. People are looking for experiences beyond the obvious. The number of boutique hotels, spa resorts and unique destinations that have come up in the last few years are testimonials to the fact that tourism is upbeat and it is the right time for Travel Plus to launch its Toplist.”

Finalised by a group of expert panelists and Travel Plus, the categories for the survey have been further sub-divided according to specialisation. Readers would be rating the categories based on a scale of 1-5. A renowned research agency has been assigned the job to collate responses from readers received over a period of three months. Top three winners from each category would be run as the Travel Plus Toplist 2008 in the November issue of the magazine.

The survey would be an annual affair.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO