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India Today Travel Plus embarks on reader’s choice survey

22-July-2008
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India Today Travel Plus embarks on reader’s choice survey

In a bid to set standards for the travel and tourism industry in India, ‘India Today Travel Plus’ has embarked on a reader’s choice survey – Toplist 2008-09. Responses have been solicited primarily from readers of select India Today Group magazines. As a special category, media and advertising professionals have also been invited to participate. Last date for receiving entries is September 15.

The readers’ choice survey is a natural extension of reader feedback. The survey has been divided into five different categories – hotels, airlines, restaurants, nightclubs and dream destinations – and looks at varied travel trends and concerns of frequent travelers.

Mala Sekhri, Publishing Director, India Today Travel Plus, said, “The travel industry has come of age in India. Today, we have evolved travelers who are demanding the best and are willing to pay any price for the same. People are looking for experiences beyond the obvious. The number of boutique hotels, spa resorts and unique destinations that have come up in the last few years are testimonials to the fact that tourism is upbeat and it is the right time for Travel Plus to launch its Toplist.”

Finalised by a group of expert panelists and Travel Plus, the categories for the survey have been further sub-divided according to specialisation. Readers would be rating the categories based on a scale of 1-5. A renowned research agency has been assigned the job to collate responses from readers received over a period of three months. Top three winners from each category would be run as the Travel Plus Toplist 2008 in the November issue of the magazine.

The survey would be an annual affair.

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