India Today Group launched its new magazine, Women’s Health, on April 2, 2012 in New Delhi. The magazine is a sister product of Men’s Health and is published by US-based Rodale. India is the 27th country to launch the magazine.
Women’s Health will showcase doctors, celebrity fitness trainers, weight loss coaches, and sex and relationship counselors. The print run of the monthly magazine is approximately 45000-50000. It has a cover price of Rs 100.
“It is the right time to launch Women’s Health magazine as India has become a key market and there is a need for niche magazines. Also, there is a growing focus on looking good and being fit among Indian women,” commented Mala Sekhri, COO, Lifestyle Division, India Today Group.
Elaborating on the marketing strategy, she added, “A strong promotional marketing mix has been charted to reach out to the audiences. Various mediums of communication such as digital (social media presence), in-show integration (electronic), outdoor, print, and trade campaigns are being used.
The magazine is targeted at women who are in their 20’s and 30’s. These are the women who came of age with a sense of confidence and belief that anything is possible, shared Sekhri.
Sanghamitra Chakraborty is the Editor for the magazine.
Advertisers from various industry verticals such as lifestyle, hospitality and travel are taking an interest in the publication. The distribution will be through newsstands.
Commenting on the USP of the magazine, Sekhri said, “Women’s Health not only addresses issues such as health, fitness, weight loss and eating right, but also offers 360-degree solutions for a young woman’s life. It focuses on issues such as relationships, success at the workplace, etc.
The cornerstone of all this is service journalism that puts the reader and upgrading her life ahead of everything else. But Women’s Health does it with boldness and verve. It makes health fun and easy to achieve, she asserted
Women’s Health currently has 14 international editions and is present in 27 countries such as The United States, Italy, Germany, UK, Turkey, China, India, among others.