Top Story


Home >> Media – Print >> Article

India Today Group launches Women’s Health

Font Size   16
India Today Group launches Women’s Health

India Today Group launched its new magazine, Women’s Health, on April 2, 2012 in New Delhi. The magazine is a sister product of Men’s Health and is published by US-based Rodale. India is the 27th country to launch the magazine.

Women’s Health will showcase doctors, celebrity fitness trainers, weight loss coaches, and sex and relationship counselors. The print run of the monthly magazine is approximately 45000-50000. It has a cover price of Rs 100.

“It is the right time to launch Women’s Health magazine as India has become a key market and there is a need for niche magazines. Also, there is a growing focus on looking good and being fit among Indian women,” commented Mala Sekhri, COO, Lifestyle Division, India Today Group.

Elaborating on the marketing strategy, she added, “A strong promotional marketing mix has been charted to reach out to the audiences. Various mediums of communication such as digital (social media presence), in-show integration (electronic), outdoor, print, and trade campaigns are being used.

The magazine is targeted at women who are in their 20’s and 30’s. These are the women who came of age with a sense of confidence and belief that anything is possible, shared Sekhri.

Sanghamitra Chakraborty is the Editor for the magazine.

Advertisers from various industry verticals such as lifestyle, hospitality and travel are taking an interest in the publication. The distribution will be through newsstands.

Commenting on the USP of the magazine, Sekhri said, “Women’s Health not only addresses issues such as health, fitness, weight loss and eating right, but also offers 360-degree solutions for a young woman’s life. It focuses on issues such as relationships, success at the workplace, etc.

The cornerstone of all this is service journalism that puts the reader and upgrading her life ahead of everything else. But Women’s Health does it with boldness and verve. It makes health fun and easy to achieve, she asserted

Women’s Health currently has 14 international editions and is present in 27 countries such as The United States, Italy, Germany, UK, Turkey, China, India, among others.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business