The India Today Group is launching the Indian edition of ‘Men’s Health’, one of the world’s largest men’s lifestyle magazine, on October 19. The magazine will hit the stands with the November issue.
‘Men’s Health’ claims to have a worldwide readership of over 20 million readers across 43 countries. The Indian edition of ‘Men’s Health’ will be the magazine’s 37th edition. The monthly is priced at Rs 50 in India.
Sharing insights on the group’s strategy behind the new introduction, Ashish Bagga, CEO, India Today Group, said, “In today’s attention-dwindling times, with the wide variety of information sources available, niche media is the way to target specific interest groups. As the country’s largest magazine publisher, identifying such niche areas and bringing into India well-respected international media brands is an important part of the growth strategy of the India Today Group.”
The magazine will speak to every aspect of a man’s life, providing readers with the latest information on health, fitness, nutrition, sex, relationships, style, gadgets and gizmos.
The magazine sports the tagline ‘The magazine men live by’, and is positioned to be a contemporary lifestyle magazine for active, successful, professional men, who want greater control over their physical, mental and emotional lives.
According to Pavan Varshnei, Publishing Director, ‘Men’s Health’, “With men getting increasingly savvy and conscious about their lifestyle and overall well-being, it is a fitting time to give them a complete guidebook on how to live healthier and happier. ‘Men’s Health’ will inspire and enable men to improve their lives and the world around them.”
“‘Men’s Health’ will not just show men what they can be, but also tell them how they can be what they really want to be,” he further said.
The magazine will have an initial print run of 50,000 copies and has roped in DNA’s Jamal Shaikh as the Editor. Shaikh has over 12 years’ experience and has a keen interest in health, fitness, sport, and has worked in the international media as well.