The India Today group has ventured into the space of career publications with the launch of ‘India Today Aspire’, a new monthly magazine on education and careers. The first issue of the magazine, which is priced at Rs 25, is being provided free along with the ‘India Today’ issue dated February 20, 2006.
When enquired about the new offering, Ashish Bagga, Publisher, India Today Group, said, “At present, we are testing the market. The magazine is available free only in Delhi, bundled with India Today. In other places, it will be available separately at the cover price. But we will see the response from both types of markets and decide on the next step accordingly.”
When asked about the idea behind such a magazine, Bagga said, “We aim to bring content on career and education opportunities to our readers on a regular basis. This will be a value addition to our present offerings as education is a growing area.”
According to the latest TAM AdEx data for Jan-Dec 2005, advertisements from educational institutions contribute the highest share at 6.8 per cent to the total ad pie of print publications. And it seems India Today group eyes to exploit this yet untapped market in the magazine publication segment.
Writing about the new magazine in the editorial section of the issue, Aroon Purie, Editor-in-Chief, India Today Group, said, “The magazine, we believe, will be of interest not just to the 16-25 age group, but also those great champions of academics, their parents as well as education professionals.”
“‘Aspire’ will offer the one thing that we feel is vital to the young in today’s competitive environment – clarity. We want to be a magazine that acts like a personal college counselor, career guide and a life coach all rolled into one,” Purie observed.