India Today Bangla is set to launch on August 26, 2006 in Kolkata. This will be the first language edition launch for India Today since 1990 and is perhaps a reflection of the current bullishness around the ‘Resurgent Bengal’.
Union Defence Minister Pranab Mukherjee will be the guest of honour at the launch function in Kolkata, which will also feature a high profile panel discussion on ‘Resurgent Bengal – Is it for Real?’ The discussion will be moderated by Chandan Mitra, Editor-in-Chief, The Pioneer, with panelists representing different hues of Bengal politics.
India Today was launched originally as an English news magazine 30 years ago and has subsequently been extended to Hindi, Tamil, Telugu and Malyalam languages in keeping with the group’s core ethos of fostering a pan-Indian consciousness as opposed to parochialism, the many ethnic diversities notwithstanding.
With Anindya Jana, formerly of ABP, as its Executive Editor, the new Bengali weekly, according to Ashish Bagga, CEO, India Today Group, “will naturally inculcate the characteristic India Today writing style, usage of quality visuals, contemporary design and most importantly, balanced and independent reporting”.
“The Bangla edition, like its other regional counterparts, will not be a mere translation of the English version. Apart from the same news reports that form the backbone of all our editions, India Today Bangla will have an identity of its own through regular columns on Bengali literature, theatre, cinema, short stories, guest columns and special sections on happenings in the state,” Bagga further said.
“The market is absolutely ripe and ready for a great brand like India Today,” Bagga said, adding that in terms of advertising, “The response has been very encouraging given the strides the state has made and the huge gap in the market for a quality current affairs magazine.”