India will take part for the first time in the International Advertising Festival to be held in Cannes, France, in June. As many as 50 countries participate in the event every year. Each country sends a team of two, who are below 28 years of age as per the criteria, as national representatives. India has always been missing from the list. The Times of India, Euro RSCG and Percept Advertising have agreed to bear the expenses, estimated to be Rs 2 lakh, for a team.
Expecting an avalanche of entries, the advertising body will release a half-page ad on Monday to announce the contest. Entries will be invited from two-member teams, comprising one writer and one artist, aged below 28, employed in any advertising agency that is either a member of AAAI or accredited by the Indian Newspaper Society. The contestants would be expected to create an ad based on social service theme.
The deadline for receiving entries is March 24. A team of top creative people would then judge the entries, and the winning team will be sent to Cannes to attend the weeklong festival. The teams ranked second and third will also be sent to Cannes as young creative delegates.