Top Story

e4m_logo.png

Home >> Media – Print >> Article

India to participate in Cannes ad festival

19-March-2001
Font Size   16
India to participate in Cannes ad festival

India will take part for the first time in the International Advertising Festival to be held in Cannes, France, in June. As many as 50 countries participate in the event every year. Each country sends a team of two, who are below 28 years of age as per the criteria, as national representatives. India has always been missing from the list. The Times of India, Euro RSCG and Percept Advertising have agreed to bear the expenses, estimated to be Rs 2 lakh, for a team.

Expecting an avalanche of entries, the advertising body will release a half-page ad on Monday to announce the contest. Entries will be invited from two-member teams, comprising one writer and one artist, aged below 28, employed in any advertising agency that is either a member of AAAI or accredited by the Indian Newspaper Society. The contestants would be expected to create an ad based on social service theme.

The deadline for receiving entries is March 24. A team of top creative people would then judge the entries, and the winning team will be sent to Cannes to attend the weeklong festival. The teams ranked second and third will also be sent to Cannes as young creative delegates.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign