Medmark Communications Pvt. Ltd, the company that publishes and manages ‘Solus’ magazine of the Advertising Club Bombay, has recently launched ‘CarbonNews’, India’s first magazine exclusively on carbon markets. The magazine is targeted at project developers and consultants, validators, brokers and buyers, ministry officials, Clean Development Mechanism (CDM) India team, technology providers, financial institutions, NGOs, business schools and other such organisations.
The magazine aims at providing professionals and industry leaders with market information and commentary about the Indian CDM, International European Union Greenhouse Gas Emission Trading Scheme (EUETS) and joint implementation (JI) markets. The content of the magazine includes experts’ insight on policy developments, industry specific players, and market changing information that allows readers to understand the long-term implications of the global carbon marketplace in which they can effectively participate.
The sections covered by ‘CarbonNews’ include CDM Updates, Market Updates, News & Happenings, Case Studies, Profiles, Science & Technology, Research Reports, Project Reportage, Events listing and Exclusive Carbon Conference coverage.
Commenting on the marketing plans, Sudhir Chandran, Publisher, CarbonNews, said, “At the early stages of the business, we are primarily looking to work with organisations like the Ministry of Environment and Forests or MOEF, FICCI, ASSOCHAM and other leading bodies that address issues pertaining to climate change. We want to be the ‘official magazine’ of events like these.”
Chandran further added that the magazine would soon have a national distributor to cover larger and wider areas, once it has achieved a higher level of awareness in the market.
On the distribution front, the management is looking at areas like business hotels, airports, airline seat pockets and tie-ups with companies like IBM, DHL, Honda, ITC, JSW, MSPL etc., who undertake green initiatives on a regular basis.
Chandran further said, “Once a critical mass has been reached, both in credibility and numbers, we would launch an all-India media campaign in business vehicles, organise road-shows, conferences and seminars on carbon-related issues, and then work with like-minded people and organisations for propagating the cause of concerns on climate change.”
Dr Suresh Chandra, who is currently Director of Energy and Environmental Consulting Services at Philip Services Corporation, based in Philadelphia, is Editor of ‘CarbonNews’. Anthony Nell, Chairman and CEO, Biomass Worldwide Ltd in the UK; Joseph Orsini, MD, Suez Energy in France; Dr Alan Bowers, Professor of Civil and Environmental Engineering, Vanderbilt University in the US, are few eminent names that feature in the magazine’s Board of Advisors.