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Inalsa to woo the housewife with slew of new products

20-October-2001
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Inalsa to woo the housewife with slew of new products

Inalsa is expanding its product portfolio to cover all categories of kitchen appliances, has positioned itself as a complete kitchen appliance brand and is all out to woo the Indian housewife with a slew of new product launches.

With the festival season around the corner Inalsa has added hand blenders, electric kettle, pop up toaster and sandwich toaster to its product portfolio. In addition it is also bringing a new mini food processor, mixer grinder and microwave oven in different sizes and colours to give a fresh and trendy look to its products.

Part of the Turner Morrison Group, Inalsa has over 60 per cent market share in food processors where rough estimates put the market size at close to 12,000 units per month. It has about 10 per cent share in kitchen appliances as a whole, the branded segment of which is estimated at Rs 300 cr.

Inalsa has a network of about 110 distributors with 2,600 dealers and 100 service centres covering 150 cities and towns.

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