Top Story

e4m_logo.png

Home >> Media – Print >> Article

Inalsa to woo the housewife with slew of new products

20-October-2001
Font Size   16
Share
Inalsa to woo the housewife with slew of new products

Inalsa is expanding its product portfolio to cover all categories of kitchen appliances, has positioned itself as a complete kitchen appliance brand and is all out to woo the Indian housewife with a slew of new product launches.

With the festival season around the corner Inalsa has added hand blenders, electric kettle, pop up toaster and sandwich toaster to its product portfolio. In addition it is also bringing a new mini food processor, mixer grinder and microwave oven in different sizes and colours to give a fresh and trendy look to its products.

Part of the Turner Morrison Group, Inalsa has over 60 per cent market share in food processors where rough estimates put the market size at close to 12,000 units per month. It has about 10 per cent share in kitchen appliances as a whole, the branded segment of which is estimated at Rs 300 cr.

Inalsa has a network of about 110 distributors with 2,600 dealers and 100 service centres covering 150 cities and towns.

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...