Top Story


Home >> Media – Print >> Article

IMRB study throws positive numbers for Bhaskar Group in Punjab

Font Size   16
IMRB study throws positive numbers for Bhaskar Group in Punjab

An Indian Market Research Bureau (IMRB) readership report gives Dainik Bhaskar much reason to cheer in the Punjab market. According to the study, the paper’s readership stands at 3.18 lakh in Jalandhar and Amritsar, giving it lead over competition.

Dainik Bhaskar was launched in Punjab in September last year with a subscription of 1.76 lakh copies, which has now gone up to 2.1 lakh copies. An official communiqué stated, “Bhaskar has more young adults readers in the age group of 20-34 years and also the mature readers in the age group of 45+, where the habits and choices are tougher to break. In case of graduates, too, Bhaskar has 95,000 readers compared to just 67,000 of Punjab Kesari.”

Peter Suresh, GM, Bhaskar Group, said, “Readership surveys are the benchmarks of the key deliverables of a newspaper. We have decided to conduct a readership research as IRS and NRS will have reported us at a far later stage. In this research, we have involved our clients and agencies at every stage providing opportunity for rider questions, back-checks and validation.”

Suresh further said, “Some of the clients have added brand / category questions which have thrown some interesting brand ownerships insights, which help us in further understanding the market. Our readership profiles cover all spectrums of the society.”

Dharmendra Atri, GM Punjab, Bhaskar Group, said, “The taste of success is always felt best by the team that has been on the ground. For us it’s a great feeling to see quantified growth. A huge team conducted door-to-door contacts covering the entire area in a meticulous way. It just proves that success is gained inch by inch, all efforts have to work in synergy and more so because for Bhaskar research is an integral part.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.