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<img src=http://www.exchange4media.com/e4m/images1/new2.gif border=0>Ramesh Narayan launches ‘Reflections. The advertising and marketing world around me’

23-November-2007
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<img src=http://www.exchange4media.com/e4m/images1/new2.gif border=0>Ramesh Narayan launches ‘Reflections. The advertising and marketing world around me’

Ramesh Narayan, Founder of Canco Advertising, is known for his immense knowledge of the industry stemming from his 23 years’ experience in advertising. In his newly launched book ‘Reflections. The Advertising and Marketing world around me’, Narayan reflects on some of the nuances of this industry and the partnerships forged in the way.

Most of the who’s who of the advertising industry were present for the launch of his book. Narayan stated at the outset, “Some of us are meant to be read, and some are meant to be heard. I should be read, and now you will hear from the ones who are meant to be heard.”

The four-member panel that unveiled the book comprised Pradeep Guha, CEO, Zee Entertainment Enterprises Ltd; Nasir Munji, Chairman, Development Credit bank; N Murali, The Hindu; and Goutam Rakshit, MD, Advertising Avenues. Guha said on the occasion, “Ramesh is a man knows who knows everything – he is a walking dictionary, encyclopaedia. He has the knack of remembering everything. He is always ahead of time for a meeting, and he has patience for those who are late. Most importantly, he manages to always keep his composure.”

Munji pointed out a section from Narayan’s book that speaks of the complete opposite thinking of an entrepreneur and a banker, where an entrepreneur has to take risks to grow, and the banker always avoids risks. He said, “Even in these ideas, Ramesh is full of fresh thoughts.”

N Murali, who was one of the officers who had accredited Canco at the time of its launch, commended Narayan on his integrity and stated, “In the years of running Canco, we’ve had no complaints against him, no default on payments or anything like that.”

Rakshit had the audience laughing when he commented on what Narayan hadn’t reflected on and said, “He hasn’t talked about the sex and the women!” Narayan founded Canco Advertising and presided over its management and creative for 23 years. The agency was closed earlier this year when Narayan decided to focus on some other hobbies like writing and photography. He is a regular columnist in various publications and plays a very active role in industry bodies like the Ad Club, NRS and others.

Some of the chapters in the book are ‘Anyone can do anything’; ‘Do you control the brand’; ‘A question of ethics’; ‘Look inward now’; ‘Love in India’; ‘Marketing cities’; ‘Brand and real names’; and ‘What Corporate leaders can contribute to advertising’.

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