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IMC 2014 is back; this year it wants to 'win through innovation'

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IMC 2014 is back; this year it wants to 'win through innovation'

Indian Magazine Congress (IMC), the annual conference organised by the Association of Indian Magazines (AIM), will put the spotlight once again on the magazine industry in India. The eighth edition of IMC has as its theme – ‘Winning Through Innovation’. The conference will offer a platform for people linked to the print media industry, directly or indirectly, to share their experiences and thoughts as well as provide their insights on the best practices for the industry.

Indian Magazine Congress 2014 will be held in Delhi on February 24 and 25.

Speaking on the key focus areas for the Congress this year, Tarun Rai, President, AIM and CEO, Worldwide Media said, “The Indian Magazine Congress is a platform to share best practice of our business from India and around the world. People are flying down from Europe and the USA to speak at the congress. Even though the economic conditions are tough, exciting things are happening in the magazine business. Publishers are looking way beyond the paper and ink format to deliver great content to their readers. And they are creating multiple revenue streams from their powerful brands. The Congress is a great opportunity to learn and of course, to network for the magazine industry professionals.”

Highlighting the importance of the magazines, R Rajmohan, Chairman, 8th IMC and Publisher, Open Media said, “Magazines are an extremely unique medium, incomparable to others. To begin with, the relationship a reader has with a magazine is distinctive and personal. Quality content, to build and maintain this relationship, sets magazines apart from all the other reading/ consuming experiences. It is a two-way affair.”

He also added, “Print, the most critical part of our existence and business, is here to stay and its inherent strengths have to be consistently communicated to the stakeholders. Hence, the focus areas this year are  print, content, efficacy of magazines, the power of Indian language magazines, B2B publishing, new avenues through digital media and tablets and monetising them, etc. The current economic conditions make it pertinent that we look at new media and opportunities, while continuing to strengthen our 'core relationship' with readers through print media.Increasingly, the focus of advertisers has been on reaching and connecting with the individuals. Hence, magazines play a larger role today, particularly in the 'Attention Economy'.”

Sharing his thoughts, Mitrajit Bhattacharya, Vice President, AIM said, “Innovation is the key to success in the current economic scenario and hence the theme of the 8th IMC is ‘Winning Through Innovation’. All the sessions - panels and keynote, hopefully will address the power of innovation to keep the magazine industry ahead. IMC, this year has varied topics being covered from traditional to digital media, research to content management, advertising to media planning and many more.”

When asked about the expectation from IMC 2014, he replied, “Since we have lined up some of the best speakers from India and abroad, the expectations are naturally high. I think the 8th IMC will deliver adequate food for thought for each delegate at the end of the two days. We can listen to Indian honchos such as Anand Kripalu, Rajan Anandan, Sam Balsara, alongside international stalwarts such as Peter Masson, Chris Llewellyn, Fiona Mcintosh, and Mike Greehan. I want the 8th IMC to fulfil both its key objectives - learning on all subjects that affect our industry and networking/ business development.”

IMC 2014 has an impressive speaker line-up that includes-
Amy Mangino- International Licensing Manager, Bonnier
Anand Kripalu - Chief Executive Officer Designate, Diageo
Anant Nath- Editor, Caravan & Director, Delhi Press
Anita Nayyar- CEO India & South Asia at Havas Media
Annurag Batra- Chairman and Editor-in-Chief, exchange4media group
Anupriya Acharya- Group CEO, ZenithOptimedia Group
Aroon Purie- Editor-in-Chief & Chairman, The India Today Group
Ashish Bagga, Group CEO, India Today Group
B Srinivasan, Managing Director, Vasan Publications
Chris Llewellyn, President and CEO, FIPP
Fiona McIntosh, Editor, Grazia
Girish Ramdas, CEO and Co-Founder, Magzter
Maheshwer Peri, Chairman, Pathfinder Publishing India Private Limited
Manish Tewari, Minister for Information and Broadcasting
Mike Greehan, Partner and COO, Cue Ball Media
Mike Lovell, International Director, Licensing, Meredith
Mitrajit Bhattacharya, President & Publisher, Chitralekha Group
Patric Fuller, Group Publishing Director, Haymarket
Peter Masson, Partner, Bucknull & Masson
Pradeep Gupta, Chairman and Managing Director, CyberMedia
Rajan Anandan, Vice President and Managing Director, Google India
Rajiv Dingra, Founder & CEO, WATMedia
Ruth Feldman, VP International Editorial Director, Martha Stewart Living Omnimedia
Sam Balsara, Chairman and Managing Director, Madison World( Invited)
Shashi Sinha, CEO, IPG Mediabrands, India
Sourav Majumdar, Managing Editor, Forbes India
Tanya Chaitanya, Editor, Femina, WWM
Tarun Rai, CEO, WWM & President, AIM

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The speakers will deliver addresses on the theme for this year’s conclave: Leveraging Open Innovation to Engage Consumers.