Having successfully established its other titles like Images Business of Fashion, Images Retail (English & Hindi), Images Multimedia is now ready with a men’s magazine called ‘M’.
Priced at Rs 50, ‘M’ is bi-monthly magazine targeted at the urban Indian male and is centered around the concept of ‘Men: Informed In Style’.
Explaining the rationale behind coming up with such kind of a magazine, Amitabh Taneja, Editor-in-Chief of Images group of publications, said, “The urban Indian man, we felt, needed a publication that understood his informational needs as a person who is evolving in response to changing city life, social roles and attitudes. He needed a publication that knew how to meet his aspirational needs as a consumer who sought a better lifestyle.”
As far as the content of the magazine is concerned, ‘M’ covers all those aspects that appeal to today’s man – from business and politics to books, cars, fashion, food, films, music, sports, technology, travel and of course, women. Said, Taneja, “Since our editorial plan has been specifically evolved with an eye on the purchasing habits of our target reader – urban male, age 24 to 45, belonging to the topmost socio-economic classification in India – we are, within these broad areas, paying special attention to the key segments of entertainment and lifestyle, gadgets, clothes and accessories, and travel.”
Elaborating further, Taneja said, “When you talk about a men’s magazine, the first thing that comes to mind is wine, women and health. Our magazine is beyond wine, women and health. It’s about life, style and wealth.”
He further said, “Fashion is an integral part of our magazine. Forty per cent of the content is aimed at fashion and lifestyle.”
The group aims at having a circulation of 50,000 copies with the first issue. As far as the promotional mix is concerned, ‘M’ will be promoted through commercials on NDTV Profit, Discovery Travel & Living beginning April 17. The advertising spends of the company for the initial issue amounted to Rs 50 lakh, informed Taneja.