Image Multimedia has relaunched their monthly magazine on fashion and lifestyle ‘FNL’. Available on subscription, the magazine comes in two sizes – extra large and pocket size. The pocket size is designed for people in metros, while extra large is for the coffee table conscious consumer. Targeted at fashionable men and women in the 21-35 age group, the magazine is priced at Rs 30.
‘FNL’ Editor and Chief, Amitabh Taneja, said, “The idea behind relaunching the monthly is to make a person more fashion wise.”
‘FNL’ has carved out a place for itself in the fashion and lifestyle fraternity as it is increasingly being seen as a tabloid that has established a strong connect with the fashion conscious consumer.
‘FNL’ Editorial Director, Rajiv Goyal said, “We wanted to create a niche product in the fashion world. The content looks fresh, but the philosophy of the magazine remains the same. We don’t harp about personalities and designers. We basically talk about fashion and clothes. There are select sections on new product launches and services to help consumers spruce up their style quotient and enjoy fine living – be it movies, books, theatre, fashion shows, music, exotic food and other objects of desire.”
He further said, “We have added a new section, ‘Thought of the month’. It is a section in which well-known people talk about their views on fashion, art, design and photography. Another interesting section is ‘Cinema Spy’, where we comment on Bollywood’s dressing sense. We will soon launch a column on style etiquettes.”