Close on the heels of launching ‘Progressive Grocer’, an international food and grocery speciality magazine, the Images Group has announced the launch of its second international title ‘GO’. Targetted at young professionals, GO is slated to hit the newsstands in October. The magazine will be priced at Rs 50. GO is being brought to India through a licensing arrangement with Chris Fodor, the magazine’s founder.
Sporting a tagline ‘Management Made Simple’, GO brings forth insights, case studies and learnings from the world of marketing, finance, operations and general management. By improving the readers’ knowledge of recent business and management developments, and enriching their skill set, GO promises to foster career development as well.
Announcing the launch, R Rajmohan, President and Publisher, Images Group, said, “What attracted me towards GO magazine was its unique positioning and extraordinary usefulness. GO fills the vacant niche of a management magazine that addresses the needs of a young practising manager, in terms of practical and do-able management advice, and keeps track of global trends. GO will give a global perspective to the young Indian manager through the concept, especially its unique, crisp treatment and presentation style -- GO uses snappy, incisive text, along with standout pictures, graphs and charts to demonstrate every point being made.”
“GO’s target audience of upwardly-mobile managers in the 23-35 age bracket is something most advertisers are keen to reach because of their propensity to spend and save. GO would reach them in a highly-focussed manner,” Rajmohan added.
Chris Fodor, Founder, GO, added, “GO has proven itself in the UAE over the past year, and the preliminary signs from India are very promising. To me, this is proof that readers are still capable of appreciating a sound editorial concept in an attractive package. People often ask me why I conceived GO. My reply is simple -- there is no magazine in the entire world that provides practical and understandable management advice to young professionals. The world needs a magazine to help young professionals improve their management skills, without the heavy academic slant of existing magazines targetted at CEOs or board members,” he added.
“GO now has two editions, but expect to see another 20 or so in the next few years. GO is one of the few editorial concepts that are capable of worldwide meandering,” added Fodor.
The first issue of GO will have 60,000 copies for distribution, which would be backed by a nationwide promotional campaign in business magazines, the trade press, digital media and extensive POS promotion on newsstands.
GO was first launched in the UAE in October 2006 where the magazine is published through a joint venture with Corporate Publishing International (CPI). An Arabic edition of GO is being planned for late 2007.
The Images Group is a speciality multimedia organisation that operates through a multi-channel approach encompassing print and digital media, sector-specific business events and a speciality research and intelligence wing. The Group publishes magazines that tap niche readership markets through both B2B and B2C publications with highly distinctive content.
Images Group launches food and grocery speciality magazine ‘Progressive Grocer’ in India