The Images Group, publishers of ‘Go’ and ‘M’ magazines, has expanded its bouquet with the launch of two more magazines – ‘Salon’ and ‘FNL Central’ – which hit newsstands earlier in December. ‘Salon’ is priced at Rs 200 and is targeting a circulation of 50,000 copies. Though largely subscription-based, ‘Salon’ will also be available on newsstands and at book stores. ‘FNL Central’ is priced at Rs 25 and will be available only at Central malls.
Ritoo Jha, CEO, Salon, said, “‘Salon’ was launched on December 7, 2008, but is set to formally launch by the end of January 2009 with its second issue. ‘Salon’ is an Italian magazine and we have the licence to publish it in India. ‘Salon’ is mostly meant for salon and spa professionals and we are targeting the salon and spa businesses. To start with, we are launching it in metros and mini metros.”
‘Salon’ is a comprehensive magazine about hair and beauty. The magazine comes in a high prestige format with contributions by national and international hairstylists, aestheticians, architects and designers.
Commenting on the competition for ‘Salon’, Jha said, “In the present scenario, we have no direct competition in India as of now.”
‘FNL Central’ is a joint effort between Pantaloon Retail, which owns all the Central malls, and Images Consumer Media. The magazine is available pan-India across all the eight Central malls.
Commenting on the content of the magazine, Amitabh Taneja, Editor-in-Chief, FNL Central, said, “The format of ‘FNL Central’ is similar to that of FNL (Fashion and Lifestyle magazine for women). ‘FNL Central’ showcases only the brands available at Central malls. What differentiates ‘FNL Central’ from ‘FNL’ is that the former is for the entire family, whereas the latter only caters to women.”
Images Group straddles the two emerging segments in India – fashion and retail. Established in 1992, Images has played a role in the development of these two industries by helping organise them, giving them an industry status, providing global benchmarks and facilitating networking amongst retailers, fashion houses, designers, investors and brand leaders. Some of the other publications from the Images Group include ‘Images Business of Fashion’, ‘Images Retail’ (in English and Hindi), ‘Images Retail Middle East’, ‘Progressive Grocer’, ‘Go’, ‘FNL’, ‘M’, ‘Shopping Centre News’ and ‘Sportswear India’.