The Images Group has announced the launch of the Indian edition of the international food and grocery speciality magazine ‘Progressive Grocer’ via a licensing arrangement with the Nielsen Company. The magazine has been the voice of the food retail industry for over 80 years.
Stephen Dowdell, Editor-in-Chief, Progressive Grocer, said, “We are extremely happy to enter the exciting Indian marketplace with this specialty publication. Looking at the explosion in the supermarket formats and organised food retailing in India, ‘Progressive Grocer’ will be a critical B2B interface to build linkages between the farming community, suppliers, retail support firms, FMCG manufacturers and retailers. We will be leveraging the rich publishing experience and retailing knowledge of the Images Group to take ‘Progressive Grocer’ to touch every component of food and grocery retail in India.”
Progressive Grocer is the sixth magazine from the Images Group. Priced at Rs 100, it would have 80-90 pages to start with. The magazine is aimed at capitalising on the emerging retail boom in the country.
Amitabh Taneja, Editor-in-Chief, Images Group, said, “Implementing the entry of ‘Progressive Grocer’ in India marks a new high for the Images Group. We are proud to partner with the Nielsen Company to bring the magazine to India. This arrangement will enhance our aim to support and direct organised retailing in India, and will empower manufacturers, suppliers and retailers across all categories of food and grocery merchandise to develop higher efficiency and effectiveness.”
The initial print run would be around 30,000 copies, with 70 per cent consumed by the editorial content and the rest would be occupied by advertisements. Out of the editorial share, 70 per cent would have Indian content while the rest of them would have content from the US. The magazine would also have manufacturing and other related guidelines for manufacturers.
Headquartered in New York, Nielsen Company provides marketing information, audience measurement, and business media products and services.