Top Story

e4m_logo.png

Home >> Media – Print >> Article

IIPM Publication lines up aggressive marketing for its business journals

17-January-2005
Font Size   16
IIPM Publication lines up aggressive marketing for its business journals

IIPM Publication has lined up aggressive marketing from February for its five journals, namely, India Economic Review, 4Ps, The Human Factor, Need the Dough? and Strategic Innovations. The advertising for the journals, starting this January-end, will be done through premium magazines, newspapers and tie-ups with websites.

4Ps, the marketing journal, has been in circulation since May 2004, while the other four journals have been in circulation from August 2004. 4Ps is a bimonthly, while the other four journals are quarterly. The journals are targeted at a very niche category with four of them priced at Rs. 250 and Strategic Innovations, the case study journal, priced at Rs. 450.

Abhimanyu Ghosh, Business Head & Editorial Director, IIPM Publications, said, “Ideal purpose is to give the Indian market absolutely high quality, international standard journals. The benchmarking standards for the journals is Harvard Business Review and we are India’s challenge to it.”

The journals are looking at a very “concentrated circulation”, not looking to go beyond 25,000. They are targeted at a premium market, like corporates, business leaders, business school libraries, MBA students and aspirants. They will be available at premium bookstalls by March.

Ghosh said the journals are not news driven. “It was never in our agenda to make it a business division but looking at the response from the industry, the plans have changed. We plan to take it them to the market and sell, but with an intellectual platform and positioning.”

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India