International Data Group, one of the world’s leading technology media groups, which recently entered India with its first publication, ‘Real CIO World’, is now ready with its global publication. Titled, ‘Services Outsourcing World’, the magazine is going to be the first global publication of its type to be produced in India.
Elaborating on the reason for coming up with the magazine, N Bringi Dev, President, IDG India, said, “Buyers (from across the world) seeking to outsource services and processes are looking for a single source of information on critical issues such as operating models, vendor selection, contract management performance measurement and return on investment. We wish to fulfill this need through ‘Services Outsourcing World’.”
Patrick McGovern, Chairman of the Board of International Data Group Inc, said, “This publication will inform corporate and technology executives around the world about the best business practices in selecting an outsourcing vendor, negotiating an outsourcing contract, and monitoring the execution of that contract. Since many of the leading outsourcing vendors in the world are located in India, it is very appropriate that ‘Services Outsourcing World’ is managed and produced by the team at IDG India, and then circulated worldwide.”
Priced at Rs 100 in India, and $4.95, Euro 3.55 (international), the monthly magazine carries 60 pages and caters to business decision makers, line-of-business managers, outsourcing decision makers and influencers located in the largest services outsourcing markets. Dev further said that the focus was on the end user rather than the Indian (or other) service provider community.
The publication provides reader with relevant and actionable information to facilitate business decision-making about obtaining and using outsourced services, which is done through regular sections like ‘Analysis’, ‘Features’, which include developments in strategic, financial and operations management issues associated with outsourcing IT and business processes.
Based on a controlled circulation model, ‘Services Outsourcing World’ would be having a circulation of 30,000 copies, of these 27,000 copies would be circulated to qualified audiences across the world and the balance 10 per cent, (3,000 copies) were for circulation to advertisers and trade in India, the Philippines, and other service provider markets, as well as for promotional activities, informed Dev.
The promotional mix of the magazine includes content sharing and cross-promotion across IDG publications, events and websites. Besides, the magazine is purveyed through IDG Global Services, the international sales organisation of IDG to advertisers around the world.
As far as the advertisers are concerned, the first issue of the magazine has managed to get 10 pages of ads, which include i-Flex solutions, vMoksha, GTL Ltd, Wipro, Transworks, Pangea, Graphiti Multimedia, and SSG Software, among others.