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IDG launches its flagship brand, ‘Computerworld’, in India

IDG launches its flagship brand, ‘Computerworld’, in India

Author | exchange4media Bangalore Bureau | Wednesday, Jan 20,2010 7:40 AM

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IDG launches its flagship brand, ‘Computerworld’, in India

International Data Group (IDG) has launched its largest and most popular brand, ‘Computerworld’, in India. Present in over 60 countries, ‘Computerworld’ dates back to 1967. In India, the brand will serve the IT community through a dedicated website, www.computerworld.in that will report on critical updates from across the world of IT and host a range of comprehensive IT resources for its audience. With an audience reach of over 14 million IT professionals worldwide, ‘Computerworld’ reaches more members of this community than any other media brand.

Speaking at the launch, Louis D’Mello, President and CEO, IDG India, said, “‘Computerworld’ is synonymous with credible, actionable information and is considered worldwide as the voice of IT management. It was first introduced in 1967 by Founder and Chairman, Patrick McGovern, as a weekly newspaper with an aim ‘to bring news while it is news’. Today, ‘Computerworld’ continues its mission to keep the IT community abreast with the rapid changes in the world of technology that could affect them through its online presence.”

IDG India’s Editor-in-Chief, Vijay Ramachandran, added, “‘Computerworld’ readers are responsible for identifying IT needs, evaluating potential solutions and making the final technology purchase. They rely on ‘Computerworld’ for breaking news, award-winning analysis and investigations, and a wealth of topical information. The Indian IT community now has access to world-class content, which has been honored with more than 100 awards in the past five years alone.”

‘Computerworld’ was awarded the Jesse H Neal Awards in 2008 for Best Website, The ASBPE's 2008 Website of the Year. It was also named one of the ‘10 Great Media Websites’ by BtoB magazine in July 2007 and in 2006, it was awarded Best Overall Web Publication, among others.

‘Computerworld’ is the fourth brand of IDG in India and follows ‘CIO’, ‘PCWorld’ and ‘ChannelWorld’, each addressing a unique segment of the Indian IT market. The launch also strengthens IDG India’s rapidly expanding online offerings for tech marketers that apart from its branded sites now includes IDG TechNetwork, a vertical ad network and IDG Connect, a lead generation service.

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