Top Story

e4m_logo.png

Home >> Media – Print >> Article

IDG launched MacWorld

12-February-2007
Font Size   16
Share
IDG launched MacWorld

International Data Group (IDG) has brought its flagship magazine Mac World to the country. Aimed at enhancing reader experience and value, IDG Media has begun distribution of the US edition of MacWorld in the country from February.

One of IDG's flagship magazines, MacWorld, has been delivering on the information requirements of Mac enthusiasts in over 14 countries for 22 years now. The original US edition of the magazine, priced at $6.99, is available in India in an electronic format and is bundled free of cost along with the technology publication, PC World.

Commenting on this move, IDG Media President N. Bringi Dev said, “by bundling MacWorld free with PC World in an e-zine format, IDG continues to deliver greater value to the Indian reader. With the growing interest in Apple products here, I am confident that readers will not only enjoy the world-class editorial content, but also benefit by making more informed purchase decisions.”

While the monthly magazine is present in print format in the other countries, it’s only in India that electronic version has been launched so as to give more value addition to the PC World readers with the same money.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.