International Data Group (IDG) has brought its flagship magazine Mac World to the country. Aimed at enhancing reader experience and value, IDG Media has begun distribution of the US edition of MacWorld in the country from February.
One of IDG's flagship magazines, MacWorld, has been delivering on the information requirements of Mac enthusiasts in over 14 countries for 22 years now. The original US edition of the magazine, priced at $6.99, is available in India in an electronic format and is bundled free of cost along with the technology publication, PC World.
Commenting on this move, IDG Media President N. Bringi Dev said, “by bundling MacWorld free with PC World in an e-zine format, IDG continues to deliver greater value to the Indian reader. With the growing interest in Apple products here, I am confident that readers will not only enjoy the world-class editorial content, but also benefit by making more informed purchase decisions.”
While the monthly magazine is present in print format in the other countries, it’s only in India that electronic version has been launched so as to give more value addition to the PC World readers with the same money.