IDG Media Pvt Ltd (IDG India) has launched the Indian edition of its flagship title, ‘PC World’, at an introductory price of Rs 60 along with a free DVD.
“While the US edition of ‘PC World’ commands a premium price in its category (at $6.99, approximately Rs 325 per copy), we want Indian readers to have an opportunity to sample international quality editorial at even lower than regular Indian IT magazine prices,” said N Bringi Dev, President, IDG India, while commenting on the low introductory pricing strategy.
Bringi Dev further said that the value that ‘PC World’ offered was significantly higher than the competition, since it was the only publication in India at present that provided a standard dual layer DVD with every issue. A dual layer DVD allows double the software and utility to be distributed as compared to regular DVDs.
‘PC World’ is known for its product reviews that advise readers who make purchase decisions on mainstream technology products and services. The magazine intends to use the same stringent standards in India. “While the benchmarks are international, the relevance is Indian,” stressed ‘PC World’ Editorial Director, R Giridhar, pointing to the first comparison of new and emerging choice in notebooks – wide screen laptops.
“We compared nine leading brands at our Bangalore Test Center using the ‘PC World’ proprietary international benchmark – WorldBench5. We also conducted India’s first ever review of wireless data cards from Hutch, Reliance and Indicom – something that no magazine in India has attempted as yet,” Giridhar added.
“We saw the need for a magazine that addresses the needs of tech-savvy audiences who wish to derive more out of technology. With unique and relevant content and a low inaugural price, ‘PC World’ India hopes to tap this segment and expand the base of IT magazine readers,” said Bringi Dev.
Meanwhile, ‘PC World’ has also launched the Indian version of its website, www.pcworld.in.
IDG (International Data Group) is the world’s leading technology media, events and research company. IDG publishes more than 300 magazines and newspapers in 85 countries, including ‘CIO’, ‘CSO’, ‘Computerworld’, ‘GamePro’, ‘InfoWorld’, ‘Macworld’, ‘Network World’, and of course ‘PC World’, among others.
IDG launched its wholly-owned Indian operations in December 2004. Headquartered in Bangalore, IDG India publishes ‘PC World’, ‘Real CIO World’ and ‘OutSourcing World’.