In continuation of its strategy of growth by entering new related fields, the Information, Communication and Telechnology (ICT) publishing major Cyber Media India Ltd. (CMIL), is venturing into biotech publishing. The company has recently acquired the biotech monthly magazine, BioSpectrum, from IQ TechMedia Pvt Ltd., part of the Mumbai-based Candid Group.
Known for its popular IT publication brands including Dataquest, PC Quest and Computers@Home, Cyber Media justifies its entry into the biotechnology publishing by claiming it to be a high growth sector which has lot of potential. "Twenty years ago, we caught the IT wave with the launch of Dataquest. With BioSpectrum, we are now ready to the catch the emerging wave of opportunities offered by biotechnology, bioinformatics, etc," says Pradeep Gupta, Managing Director of Cyber Media India Ltd. and Publisher of the Cyber Media titles.
CMIL plans to leverage its nationwide content creation, marketing, distribution network and tech publishing expertise to take the Bangalore-based magazine national. The magazine will continue to be based in Bangalore, making India's silicon city, the fourth print publishing center for the Group. CMIL currently publishes the trade publications DQ Week from Chennai and Delhi and DQ Channels India from Mumbai while the other Group magazines are published from New Delhi/Gurgaon.
BioSpectrum will continue to be a trade publication for the biotech sector, and carry news and analyses on technological breakthroughs, policy issues, regulatory frameworks, people, products and services in the frontiers areas of biotechnology, genome research, bio-informatics, microbiology, agriculture biotechnology, health care, topical issues of Intellectual Property Rights regime and bio-environment issues. While the market is national, the editorial scope will be international, so as to provide a one-stop information shop for those in the biotech and related industries, including researchers, students, etc. claims CMIL.
The BioSpectrum marks another step in CMIL's quest to grow for CMIL which had recently revived its TV division by launching a TV programme on careers catering mainly to the young women segment in association with Hindustan Lever Ltd.