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Ice creams advertising on print up by 58 pc in Jan-Apr 2008 : AdEx Analysis

09-June-2008
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Ice creams advertising on print up by 58 pc in Jan-Apr 2008 : AdEx Analysis

Ice cream advertising in print jumped by 58 per cent during January-April 2008, as compared to the corresponding period in 2005. Vadilal Enterprise led with 52 per cent share of overall ice cream advertising in print during Jan-Apr '08. Non-metro newspapers witnessed a high share of ice cream advertising during this period.

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