Top Story


Home >> Media – Print >> Article

Ice Cream category drops by 37 pc in Print during Jan-May 2009: AdEx Analysis

Font Size   16
Ice Cream category drops by 37 pc in Print during Jan-May 2009: AdEx Analysis

Ice Cream category has seen de-growth of 37 per cent in its print ad volumes during Jan-May ’09 compared to same period in 2008. GCMMF and Vadilal Enterprises Ltd are the top two advertisers who together accounted for 61 per cent share for Ice Cream category’s Print ad pie during Jan-May 2009. A high share of Ice Creams advertising was seen in non metro newspapers during Jan-May’09. Also, 34 per cent of Ice Creams ads in Print were for Sale Promotion during Jan-May ’09.



Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands