In a bid to promote a healthy and environment friendly way of life, i-Next, the compact daily from Jagran Prakashan Ltd targeted at the youth, held cross-country bicycle marathons on August 10 simultaneously in nine cities that it is present in – Kanpur, Lucknow, Meerut, Agra, Dehradun, Allahabad, Varanasi, Patna and Ranchi.
Elaborating on the initiative, Alok Sanwal, Project Head and Editor, i-Next, said, “i-Next is about a progressive way of life and helps its readers to evolve, as reflected in our punch line ‘Everyday is a new beginning’. This bicycle marathon is another such initiative. We are really delighted with the response of people in large and will undertake similar initiatives in future too.”
The event was promoted through hoardings, print ads in i-Next, banners, posters, and tie-ups with corporates and institutions among others.
The main sponsor of the event was TI Cycles, which was promoting its Hercules brand of bicycles, supported by other sponsors like Duke, SBI, and Picasso, among others.