Top Story

e4m_logo.png

Home >> Media – Print >> Article

i-Next takes the health plank with bicycle marathons in nine cities

16-August-2008
Font Size   16
Share
i-Next takes the health plank with bicycle marathons in nine cities

In a bid to promote a healthy and environment friendly way of life, i-Next, the compact daily from Jagran Prakashan Ltd targeted at the youth, held cross-country bicycle marathons on August 10 simultaneously in nine cities that it is present in – Kanpur, Lucknow, Meerut, Agra, Dehradun, Allahabad, Varanasi, Patna and Ranchi.

Elaborating on the initiative, Alok Sanwal, Project Head and Editor, i-Next, said, “i-Next is about a progressive way of life and helps its readers to evolve, as reflected in our punch line ‘Everyday is a new beginning’. This bicycle marathon is another such initiative. We are really delighted with the response of people in large and will undertake similar initiatives in future too.”

The event was promoted through hoardings, print ads in i-Next, banners, posters, and tie-ups with corporates and institutions among others.

The main sponsor of the event was TI Cycles, which was promoting its Hercules brand of bicycles, supported by other sponsors like Duke, SBI, and Picasso, among others.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India