Top Story


Home >> Media – Print >> Article

i-Next takes the health plank with bicycle marathons in nine cities

Font Size   16
i-Next takes the health plank with bicycle marathons in nine cities

In a bid to promote a healthy and environment friendly way of life, i-Next, the compact daily from Jagran Prakashan Ltd targeted at the youth, held cross-country bicycle marathons on August 10 simultaneously in nine cities that it is present in – Kanpur, Lucknow, Meerut, Agra, Dehradun, Allahabad, Varanasi, Patna and Ranchi.

Elaborating on the initiative, Alok Sanwal, Project Head and Editor, i-Next, said, “i-Next is about a progressive way of life and helps its readers to evolve, as reflected in our punch line ‘Everyday is a new beginning’. This bicycle marathon is another such initiative. We are really delighted with the response of people in large and will undertake similar initiatives in future too.”

The event was promoted through hoardings, print ads in i-Next, banners, posters, and tie-ups with corporates and institutions among others.

The main sponsor of the event was TI Cycles, which was promoting its Hercules brand of bicycles, supported by other sponsors like Duke, SBI, and Picasso, among others.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.