WAN-IFRA, the apex body of all print products around the world, has awarded i-Next and Malayala Manorama in the ‘Brand’ and ‘Connecting with Mobile’ categories, respectively. The awards were presented at the 12th WAN-IFRA Readership Conference, held in San Francisco on November 16, 2010.
Awards were given away in eight categories – Brand, Editorial, Making the News, Newspapers in Education, Public Service, Connecting with Mobile, Research-Based Strategies and Enduring Excellence. The awards were aimed at recognising newspaper companies that have devised the best projects and activities to promote newspaper reading and usage on all platforms. The awards were given away by Christoph Riess, CEO, WAN-IFRA, and Chairman of the Young Reader Committee, Scott Schurz, WAN-IFRA.
i-Next bagged the award for its school-level activation initiative, ‘Health Meter’, which is targeted at children and young parents of the 12 mini-metros where i-Next is present. Since a large chunk of its readers is young audience, i-Next decided to cater to their concerns through the health education programme of ‘Health Meter’.
For this activity in 2009, i-Next had tied up with schools in each of the cities where it is present. The target was to do a basic check-up of the children, which included hygiene check, basic eye and dental check-up and basic growth rate analysis, and also to educate the children and their parents on how to stay healthy and fit.
One of the highlights of this activity was the title of the ‘Healthiest School’ of the city given to the school that ensured maximum attendance for the activity. In each school, the doctor was introduced as ‘health uncle’ as the word ‘doctor’ makes children uncomfortable. The kids-doctor interaction took place at a one-to-one level. With around 6,000 children reportedly getting a check-up in each city, a whopping 54,000 children were claimed to be treated under this campaign.
These apart, Metro of Poland was named the 2010 World Young Reader Newspaper of the year and also won the top prize for public service at the WAN-IFRA Conference. Other publications that won the top prizes in different categories included: Sun Sentinel (USA), Der Tagesspiegel (Germany), The Straits Times (Singapore) and Akzia (Russia). Other entries that earned special mention and the jury’s commendation were Berliner Zeitung (Germany), Sunday Times (Sowetan, South Africa), South China Morning Post (Hong Kong), Novosti Rigionov (Russia), Hürriyet (Turkey), Oppland Arbeiderblad (Norway), The Age (Australia) and Reconquista (Portugal). The entries were judged by previous year’s Young Reader winners.
WAN-IFRA, based in Paris, France and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites, and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry. The World Young Reader Prizes are supported by Norske Skog, the Norway-based global paper producer, as part of its partnership in WAN-IFRA’s Newspapers in Education Development Project.