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i-Next in strategic content partnership with BBC Hindi

i-Next in strategic content partnership with BBC Hindi

Author | Nitin Pandey | Monday, Sep 13,2010 7:54 AM

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i-Next in strategic content partnership with BBC Hindi

i-Next, the bilingual compact daily from Jagran Prakashan Ltd, has become a print partner for international media giant the BBC. Focused on providing content to urban and youthful readers, i-Next has tied up with BBC Hindi for sourcing content for its national, international, sports and business pages. These pages on i-Next will carry the BBC Hindi logo, along with the news stories.

Speaking on this development, Alok Sanwal, Editor, i-Next, said, “We will be carrying content of BBC Hindi, which has relevance to our readers. Whether it is a special feature story, interview or any big survey, we will definitely publish it, provided our readers can relate with it.”

He further said, “The BBC’s stories have always been very narrative and pictorial, no matter what the medium, whether radio, TV or print. The BBC also wants to cater to the young readers in India and i-Next is the perfect medium for them. In terms of language, BBC Hindi uses ‘bolchal ki bhasha’ and i-Next has always been using the present generation’s language, including Hindi, English and even Urdu, in some places.”

Prior to partnering with BBC Hindi, i-Next had tied up with CyberMedia for their technological, trends and gazettes related content. However, this deal lasted for only a year. Currently, i-Next takes content from Mid-Day. With the present content sharing deal with BBC Hindi, i-Next will have almost 5 per cent of its content covered.

Started in 2006, i-Next is a bilingual daily aimed at the SEC A and B1 youth, spread over 12 cities in four states of North India. i-Next will soon be launching its state-of-the-art web portal that will also use BBC Hindi News Feed in its news sections.

BBC Hindi has a plethora of content partners in the domains of Internet, mobile and radio. These include BIG FM, Hello FM, Radio Misty, Radio Tadka, Tomato FM, Radio Spice, Worldband Media, Bhaskar.com, Webdunia.com, OneIndia.com, Samachar.com, Airtel, Reliance Mobile, Vodafone, Idea and OnMobile. With this latest collaboration, it will now have a print partner to boast of.

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