Top Story


Home >> Media – Print >> Article

i next firms up youth focus with new look for 2013

Font Size   16
i next firms up youth focus with new look for 2013

For the first time since its inception in 2006, the bilingual compact daily from Jagran Prakashan is re-launching in a brand new ensemble, coinciding with the onset of the new year.

Sharing the objective behind the revamp, Alok Sanwal, COO and Editor, i next said, “The facelift has been given to impart to the young readers a taste of unique reading experience in terms of distinctiveness of news, quality of information and entertainment quotient.”

He added, “The paper now has an accentuated youth feel and I am sure it shall be closer to the youths’ hearts and more in conjunction with their needs and aspirations.”

Set to reset the counters, the paper has been re-introduced to the young audience in an aggressive and attractive way. It has undergone a complete overhaul in terms of content and design. A lot of new editorial fixtures have been incorporated to engage the youth, which include updates about latest mobile apps for school going teens to job opportunities for young professionals. The presentation and styling of the content has been switched to a higher side with a new font, aggressive packaging and racier headlines.

The web avatar of i next also goes under the scalpel and is coming up with a sleeker version of the youth infotainment junction. A lot of new fixtures for engaging and connecting with the young, progressive audience are being introduced.

Revealing the rationale behind the development, Sanwal said, “Lot of crucial and quick changes have happened in the last 5-6 years in the print/ digital industry. Most of them triggered by the young audience, who are now savvier, smarter and much more aware. Therefore, continual innovations in terms of content marketing are needed to reach them and give them the content they want, in the way they relish.”

Emphasising on i next’s upcoming audience engagement initiatives, Sanwal believes that social media plays a key role in connecting to its readers. “Engaging the young audience is not a virtue anymore, it is the need. Social media being the catalyst, it is also the key tool to cultivate and measure their reading habits, pattern and behaviour. The latest avatar of i next, both digital and print, imbibes much avenues for this relationship building through new readers connectivity initiatives,” he concluded.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign