In order to target the young readers of Indore, i-next, the bilingual tabloid of Dainik Jagran, was launched on September 2, 2012. The tabloid is already available in Uttar Pradesh, Jharkhand, Bihar and Uttarakhand. This is the 14th edition of i-next. It will be circulated with Nai Dunia.
Talking to exchange4media, Salil Tandon, VP – Marketing, Nai Dunia said, “The objective is further expansion of i-next and as Nai Dunia is a traditional newspaper in Madhya Pradesh, this tabloid will help the paper to reach the youth audience.”
Commenting on the launch, Mahendra Mohan Gupta, CMD, Jagran Group said, “In the past six years, i-next has moved from strength to strength. Its presence will also consolidate the already strong position of Nai Dunia.”
The launch is being actively promoted through the campaign ‘Indore is my next’, supported by outdoor, radio, digital promotions, print ads, banners and road shows. The targeted communication is being undertaken to introduce i-next to the young audience of Indore.
Shailesh Gupta, Director – Marketing, Jagran Prakashan stated, “Indore is a very active market. A vibrant mix of traditional and modern attributes – be it entertainment, fashion, food, education or real estate. The infrastructure development has triggered a spate of growth in almost every industry here. From a marketing point of view, Indore presents a huge retail market to benefit from.”
Tandon shared, “The price of Nai Dunia is Rs 2 and with i-next it is Rs 3. i-next will not be available separately. And as far as the advertising is concerned, the main focus is on local retailers and national advertisers are also welcome.”
While the management plans to launch a separate site for the tabloid, its Facebook and Twitter pages are already available.