Top Story


Home >> Media – Print >> Article

Hyundai ties up with

Font Size   16
Hyundai ties up with

Hyundai Motors India Limited (HMIL), for the first time jumped onto the Internet bandwagon to promoted its flagship brand—Hyundai Santro. As part of its Internet strategy, HMIL has tied up with to launch its Net initiatives. has designed a microsite for Hyundai— lakh — and has also launched an online promotion titled “Dekhte dekhte do lakh”, informs.

The online promotion is further integrated with the electronic media through television commercials, which are conceptualised and developed by Creatives are handled by Lowe Lintas & Partners.”

As for its media strategy, the company plans to beam the aggressive television campaign on leading satellite channels which include Channel V, Star Plus, Star World, National Geographic and Star Movies.

Being the official site for the popular game show — Kaun Banega Crorepati (KBC), has integrated the proposition of Dekhte dekhte do lakh contest with KBC. Hence, to take part in the contest, viewers have to answer two questions from the previous night’s episode of KBC and one question on Hyundai.

In addition to the contest, the microsite showcases the complete range of Hyundai cars, an EMI calculator for financing the cars and a fun game called ‘Dress up your Santro’, wherein a user can virtually dress up his car online.

Meanwhile, with competition hotting up in the small cars market, auto majors are rolling out online promotions and CRM programmes to promote their brands. In a bid to promote the Indica V2, Tata Engineering recently launched CRM programmes run by Indica Club. Likewise, Ford India has revamped its Website to promote its Ikon range.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...