Top Story


Home >> Media – Print >> Article

Hyundai ties up with

Font Size   16
Hyundai ties up with

Hyundai Motors India Limited (HMIL), for the first time jumped onto the Internet bandwagon to promoted its flagship brand—Hyundai Santro. As part of its Internet strategy, HMIL has tied up with to launch its Net initiatives. has designed a microsite for Hyundai— lakh — and has also launched an online promotion titled “Dekhte dekhte do lakh”, informs.

The online promotion is further integrated with the electronic media through television commercials, which are conceptualised and developed by Creatives are handled by Lowe Lintas & Partners.”

As for its media strategy, the company plans to beam the aggressive television campaign on leading satellite channels which include Channel V, Star Plus, Star World, National Geographic and Star Movies.

Being the official site for the popular game show — Kaun Banega Crorepati (KBC), has integrated the proposition of Dekhte dekhte do lakh contest with KBC. Hence, to take part in the contest, viewers have to answer two questions from the previous night’s episode of KBC and one question on Hyundai.

In addition to the contest, the microsite showcases the complete range of Hyundai cars, an EMI calculator for financing the cars and a fun game called ‘Dress up your Santro’, wherein a user can virtually dress up his car online.

Meanwhile, with competition hotting up in the small cars market, auto majors are rolling out online promotions and CRM programmes to promote their brands. In a bid to promote the Indica V2, Tata Engineering recently launched CRM programmes run by Indica Club. Likewise, Ford India has revamped its Website to promote its Ikon range.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.