Hyundai Motor India Ltd., will kick off “The Power to Drive the New Millennium” tour across 32 cities beginning December 7. Aiming to drive home Hyundai’s edge in the global automotive arena, the Rs 2-crore on-ground campaign, managed by Delhi based CS Direct will stay through till March 25, 2001.
This is Hyundai’s first major on-ground exercise to interact with its owners and potential buyers through a series of roadshows. The company has selected 32 cities out of its network of 97 dealers and 124 service centres in 60 towns. Each three-day event is expected to draw around 2,000 visitors a day who will be taken to a tour of Hyundai’s international masterpieces – Tiburon Turbulence, XG Grandeur, and EF Sonata—besides existing brands Accent and Santro in the country.
The event will be marked by musical nites featuring local bands, quiz contests, gameshows and food corners. The contestants will stand to win a range of prizes like, car audio and car security systems.