Top Story

e4m_logo.png

Home >> Media – Print >> Article

HT tells advertisers to ‘kick the old habit’ and pick HT over TOI for Mumbai media plan

29-July-2015
Font Size   16
Share
HT tells advertisers to ‘kick the old habit’ and pick HT over TOI for Mumbai media plan

Freshly brewing in the never-ending TOI-HT rivalry is HT’s latest ad that says ‘HT is almost 2/3rd of TOI in Mumbai’ and tells advertisers to pick HT over TOI for their media plan.

Celebrating 10 years in Mumbai, HT released an email campaign saying ‘Ten years is a long period to kick the old habit of trying to cover Mumbai with one newspaper. Catch a new habit, Think Mumbai, Think HT and ensure that your Mumbai media plan works”.

Earlier we had seen the print war moved to east for a brief period when TOI and The Telegraph were fighting with each other over who is number one in West Bengal.

This time around HT has released an email campaign that says 9.11 Lakh HT readers do not read TOI..

The ad also highlights, “HT is almost 2/3rd of TOI in Mumbai with 14.35 Lakh readers. What’s more 9.11 Lakh HT readers do not read TOI.”

 

Read More –

HT says they are 40% ahead of TOI in Delhi NCR, TOI says it leads HT by 22% in Delhi NCR

Tags Print War

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.