Freshly brewing in the never-ending TOI-HT rivalry is HT’s latest ad that says ‘HT is almost 2/3rd of TOI in Mumbai’ and tells advertisers to pick HT over TOI for their media plan.
Celebrating 10 years in Mumbai, HT released an email campaign saying ‘Ten years is a long period to kick the old habit of trying to cover Mumbai with one newspaper. Catch a new habit, Think Mumbai, Think HT and ensure that your Mumbai media plan works”.
Earlier we had seen the print war moved to east for a brief period when TOI and The Telegraph were fighting with each other over who is number one in West Bengal.
This time around HT has released an email campaign that says 9.11 Lakh HT readers do not read TOI..
The ad also highlights, “HT is almost 2/3rd of TOI in Mumbai with 14.35 Lakh readers. What’s more 9.11 Lakh HT readers do not read TOI.”
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HT says they are 40% ahead of TOI in Delhi NCR, TOI says it leads HT by 22% in Delhi NCR