Top Story


Home >> Media – Print >> Article

HT tells advertisers to ‘kick the old habit’ and pick HT over TOI for Mumbai media plan

Font Size   16
HT tells advertisers to ‘kick the old habit’ and pick HT over TOI for Mumbai media plan

Freshly brewing in the never-ending TOI-HT rivalry is HT’s latest ad that says ‘HT is almost 2/3rd of TOI in Mumbai’ and tells advertisers to pick HT over TOI for their media plan.

Celebrating 10 years in Mumbai, HT released an email campaign saying ‘Ten years is a long period to kick the old habit of trying to cover Mumbai with one newspaper. Catch a new habit, Think Mumbai, Think HT and ensure that your Mumbai media plan works”.

Earlier we had seen the print war moved to east for a brief period when TOI and The Telegraph were fighting with each other over who is number one in West Bengal.

This time around HT has released an email campaign that says 9.11 Lakh HT readers do not read TOI..

The ad also highlights, “HT is almost 2/3rd of TOI in Mumbai with 14.35 Lakh readers. What’s more 9.11 Lakh HT readers do not read TOI.”


Read More –

HT says they are 40% ahead of TOI in Delhi NCR, TOI says it leads HT by 22% in Delhi NCR

Tags Print War

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by