The National Capital Region is increasingly becoming a focus area for print players. After launching its Gurgaon edition, Hindustan Times has now launched its Noida edition, which hit the newsstands on August 27, 2010. With this, Hindustan Times reaches out to the residents of one of the fastest growing areas of the NCR.
Speaking on the launch, Shantanu Bhanja, Vice President - Marketing, HT Media, said, “As the No. 1 newspaper of Delhi NCR, we are delighted to announce the launch of Hindustan Times, Noida to give a voice to Noida and to further strengthen our presence in the National Capital Region. With this launch, we will have dedicated pages, which will pick up the issues and concerns of Noida residents and partner them in building Noida into a world-class city.”
To celebrate the launch, Hindustan Times is organising the Noida First Festival, bringing together some of the best artistes of India such as Mallika Sarabhai, Euphoria, Pankaj Udhas, Wadali Borthers and many more over the coming few weeks. The launch will be supported by an aggressive promotion and marketing strategy with a mix of outdoor, press and on-ground activations.
The HT Media group is one of the leading media conglomerates and home to some of India’s leading newspapers, English daily Hindustan Times, Hindi daily Hindustan, and business paper Mint.