Hindustan Times has announced the launch of its ‘You Read, They Learn’ initiative in Mumbai. The year-round programme seeks to help educate underprivileged children.
As part of this initiative, Hindustan Times Mumbai will put aside a part of the subscription price paid by the readers towards creating a corpus which will fund the education of underprivileged children over the year. Besides this contribution, HT will raise the issue of children’s education rights and focus on the problems that need immediate attention and will strive to find solutions.
It may be recalled that the ‘You Read They Learn’ initiative was first launched in the Delhi NCR region in April 2012. The ongoing project has so far helped put more than 14,000 children in schools in this region.
The initiative in Mumbai was launched with a unique innovation. An Early Learning Textbook was printed in the Hindustan Times Mumbai edition on August 27, 2013, which the readers could cut out and share with a deserving child in their vicinity.
A large scale engagement drive saw over 8,100 textbooks being donated by school students from 25 top schools in Mumbai to underprivileged kids on the launch day. More than 3,000 textbooks were distributed at NGOs – Pratham Balwadis, Swagat Ashram, Aarambh and Navodaya Movement. Over 11,000 books were donated in an online drive through Facebook and Twitter pages, where one could take a pledge and donate a book to an underprivileged child. In addition, the campaign reached out to both readers and non-readers through a mix of digital endeavours, radio and outdoor.
Rajiv Verma, CEO, HT Media elaborated, As a newspaper, we are intrinsically linked to the cause of education. With the overwhelming response received for our ‘You Read They Learn’ initiative in Delhi-NCR, we are now launching this initiative in Mumbai and we wish to continue contributing strongly in the space of pre-primary and primary education as we believe that education is every child’s right.”
Sanjoy Narayan, Editor-in-Chief, Hindustan Times added here, “Over the past year, our reporters and writers have dug out stories of change, of people making a difference and of readers’ contribution to the lives of children whom nobody has time for. We strongly believe that reading and learning must be every child’s right and as part of our continued efforts in this direction, we are excited about launching the ‘You Read They Learn’ initiative in Mumbai as well.”