Almost a decade after it was launched on February 1, 2007, HT Media’s business daily Mint has turned into a broadsheet. “Keeping pace with the evolving demand of the reader, Mint, the business daily from HT Media Ltd., which is known for popularising the Berliner format in India, is set to turn into a broadsheet,” HT announced on Monday.
The company reasoned that the change in style was owing to increased demand for Mint among readers. “However, with growing demand of readers due to increase in the number of issues that matter to them and a preference for more coverage of business and the economy, the new Mint is set to become a contemporary newspaper for the digital era,” it said.
Speaking to exchange4media, Sukumar Ranganathan, Editor of Mint, explained the rationale behind the move. “For us, it is not about print versus digital. This change has been brought due to the requirements of the reader and market,” he said.
Ranganathan asserted that the alteration in style was premised on significant research. While he maintained that Mint has always been built for the web as a digital-first platform, the focus of the newsroom was on providing readers with every bit of information in the form of reports, features, opinion and analysis across platforms.
“Our specialization is in business and economy. But we believe in delivering news to our readers in their preferred platform,” he said. The editor opined that digital was fast becoming the primary medium for news consumers across the globe. But for a certain age-group of readers, print was far more authoritative and credible. He stressed that such viewpoints would go with time.
Commenting on the timing of makeover, Ranganathan said, “It has been in the pipeline since quite some time because such projects take time.” The move is set to provide the newspaper with a new content direction which would enable readers to learn about a variety of issues from one publication, he added.
Being a digital pioneer, Mint is renowned for long-form narrative journalism. The integrated newsroom of the organisation was among the first in the country to experiment with data journalism. The newspaper prides itself for putting into effect a strict “code of conduct for its journalists” along with acknowledging mistakes by “carrying every year, a graphic of the number and kinds of mistakes, and who made them.”