Top Story

e4m_logo.png

Home >> Media – Print >> Article

HT Media unveils their digital newsrooms

18-February-2016
Font Size   16
HT Media unveils their digital newsrooms

HT Media which publishes three major dailies namely Hindustan Times, Hindustan and Mint has gone through a major revamp. The group has revamped its newsrooms and made them further more integrated and contemporary keeping in mind the ever advancing technological set-ups.

New Editorial work style

In order to make quick decisions and real-time feedback, the newsroom has customised infrastructure. Editorial meetings will not happen on bean bags or reclining chairs, the newly designed meeting table is in place for a quick meeting while standing.

Different monitors are in place to check real time traffic on the website from all the sources such as Google news, direct click on the websites and visits from the social media page. The analytics indicate who is consuming what and for how long. The best part is the entire team has the access to these monitors.

Digital is the way forward

As part of this revamp, the entire editorial team of HT media will sit under one roof. The new digital newsroom will see the integration of print and digital news operations across all their titles in order to deliver the best of journalism across platforms.

The thought process is that their digital products will need the full weight of their editorial teams behind them in real-time, and their print products will become sharper and even more relevant.  The newsroom is designed with all the latest machines and comes in with smart tech for users so they can leverage best of content. It been has designed to emphasise, transparency, the speed of communication and integrated work flow. It has an integrated content management system method from Eidos Media for efficient converged digital and print workflow and more effective print production processes.

Benoy Roychowdhury, Executive Director, HT Media said that they are moving to the digital world and in a transition phase and hopefully it will also help them in monetizing the audience.

Commenting on this revamp, Rajan Bhalla, Chief Marketing Officer, HT Media added, “We want to leverage all the platforms and also keep up our pace with the current format.”

HT’s new newsroom in pictures-

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.