HT Media Ltd has reported a PAT of Rs 31.4 crore in the second quarter ending September 30, 2009, as against Rs 16.3 crore in the corresponding quarter of FY09, representing a PAT margin expansion to 9 per cent from 5 per cent. Total revenues also increased by 4 per cent to Rs 348.1 crore from Rs 334.2 crore in Q2 FY10.
Total revenues saw a rise on account of a 28 per cent increase in circulation revenues to Rs 47.9 crore from Rs 37.3 crore due to improved realisations and increase in cover prices effective Q1 FY10. Also, the merger of the radio business saw Rs 9.8 crore coming in. However, there was a marginal decline in advertisement revenues of the publishing segment to Rs 282.1 crore from Rs 283.1 crore.
Commenting on the Q2 performance, a statement issued quoted Shobhana Bhartia, Chairperson and Editorial Director, HT Media, as saying: “I am happy to report a strong performance on the back of encouraging traction from our new initiatives and a continued emphasis on cost optimisation.”