In keeping with its strategy to make business daily Mint a regional media brand, HT Media has launched MintAsia in Singapore. The paper is touted as Asia’s weekly window into Indian business and economy.
Commenting on the idea behind the launch of the paper in Singapore, Rajiv Verma, CEO, HT Media said, “When we conceptualised Mint, we were clear that it would be a regional media brand, and I am delighted that with this launch in Singapore of MintAsia, we have started on that journey. This is amongst the first for an Indian media company.”
The paper was unveiled at the Impact alumni event in Singapore on April 6, 2013, by Dr Raghuram Rajan, Chief Economic Advisor to the Government of India and R Sukumar, Editor, MintAsia.
The content of the paper will be distributed into various sections, including Banking & Finance, Policy & Corporate Affairs, and Opinions & Views of experts across industries and a Lifestyle section, offering insights into the Indian business market.
R Sukumar remarked, “Singapore is one of the world’s foremost financial centres and many decisions regarding investments in India happen here. With our unique Web First approach and a weekly print offering, both backed by an integrated newsroom, we will try and cater to the India-specific information needs of the discerning Singapore reader.”
MintAsia will be published every Friday and will also be available on stands at a cover price of 6SGD.