Top Story


Home >> Media – Print >> Article

HT Media, Burda joint venture to tap media services market

Font Size   16
HT Media, Burda joint venture to tap media services market

HT Media Ltd, one of India's largest media companies, and the German media group, Hubert Burda, have formed a joint venture to tap growing media platforms in India and Asia. The JV leverages HT Media's world-class expertise in printing and publishing, and Burda's large and global multimedia operation, combining it with India's unique competitive advantage in several current and new business platforms.

The JV marks Burda's formal entry into the Indian market, one of the fastest growing media markets in the world. Burda will outsource some of its global printing requirements to the joint venture.

HT Media, which has 19 printing facilities across India -- many of them are world-class like the Greater Noida & Mumbai facilities -- has so far used them largely for its own publications and other Indian customers. The HT-Burda joint venture will help take this printing expertise global.

"This venture enables us to bring global best practices and technology to the printing side of our business among other areas, and captures opportunities in the booming, high-end magazine and catalogue printing space in India and the Asia-Pacific region," said Rajiv Verma, CEO, HT Media.

The printing facility that will be set up by the JV will be located alongside HT Media's state-of-the-art Greater Noida facility near New Delhi. Both companies emphasized that they would also be exploring other strategic areas for growth.

The companies expect the joint venture to be profitable in its first full year of operations. "A substantial portion of the business has already been secured as part of the JV," said Verma.

Dr Hubert Burda, CEO and Promoter of Burda Media, said, "Both houses have been in the publishing business for some hundred years. The joint venture is an indication of how similar our philosophies are. I am impressed by the economic boom in India and by the professionalism of our business associates. We are considering further projects with HT Media in the Indian market."

Burda's venture adds another global media partner to HT Media, whose exclusive partners in India include News Corp, through The Wall Street Journal, and Virgin Radio.

HT Media is the publisher of leading dailies Hindustan Times, Hindustan, Mint, and it owns the FM radio station Fever 104. The media major owns web businesses such as, an online careers portal,, a social networking business, as well as two popular news portals --, for general news, and for premier business news and features.

Burda has interests in publishing, radio, event management and the Internet. Apart from staging the largest premium annual digital conference in Europe, Burda also publishes and prints several hundred magazines including local editions of Elle, Playboy and Focus, and catalogues. In June 2008, Dr Burda was conferred with the "Hall of Fame 2008" award in Germany by the Manager magazine for his outstanding contribution to the economic, social and political development of Germany.

Also read:

HT Media enters into printing JV with Germany’s Burda Media


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...