HT Media appoints Prabhakar Singh as Revenue Head for digital content
With the financial year coming to a close, HT Media has roped in Prabhakar Singh to bolster the company’s digital revenues. Confirming the development to exchange4media, a top source at HT Media mentioned that Singh has joined as Revenue Head for HT Digital Content. In his new role, he will be reporting to Sanjay Trehan, who is the Business Head of Digital Content & Syndication at HT Media. Trehan, in turn, reports to HT Digital Streams’ CEO Shantanu Bhanja.
This will be Singh’s second innings at the over 90-year-old legacy media organisation. Earlier, he was heading the sales division for HT’s mobile and online business for a period of almost four years from April 2008 to February 2012. Singh’s last assignment was as the Chief Revenue Officer of India.com, a joint venture between US-based Penske Media Corporation (PMC) and Zee Entertainment Enterprises Limited (ZEEL).
Having a professional experience of nearly two decades, Singh has also been earlier associated with media brands such as Times Internet and The Indian Express. After investing heavily into the creation of an integrated newsroom in the national capital, HT Media is now focussed on leveraging its print positioning to strengthen its digital operations.
Keeping an eye on its digital-future, HT has experimented with new forms of storytelling premised around increasing consumer interactivity through the integration of data and coding. However, the editorial aggressiveness which has been exhibited in terms of going digital is yet to deliver profitability. The company has projected losses in the range of Rs 35 crore to Rs 38 crore from its digital operations at the end of FY 17. As of December 31, 2016, the segment wise revenues over a period of nine months for digital and multimedia content management at HT Media stood at Rs 112.48 crore and Rs 149.89 crore, respectively.
While digital revenues are inclusive of the advertising money generated from HT’s multiple news websites and Shine.com, the segment reported as multimedia content management is basically into operating the various news portals and lending content to other segments. It charges relevant content sourcing fee for the same.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking