ht48hours – the newest launch by Hindustan Times is a weekend lifestyle supplement which will available free along with the main paper, in select parts of Mumbai. This supplement will come out every Friday and Saturday.
The news paper brand, through this new venture, aims to curate for the Mumbaikar, the most interesting entertainment activities available in and around the city. ht48hours will cover art, theatre, travel, shopping, offers at spas and salons, weekend brunches among a host of other happenings across Mumbai. Reviews of films, gadgets, apps, restaurants and pubs will also be featured each weekend along with a celebrity element.
Talking about this new supplement, Nitin Chaudhry, Business Head – Hindustan Times, Mumbai said, “At HT Mumbai our endeavours have always been to provide our readers of this fast paced city, with more than just news and ‘ht48hours’ is a step ahead in that direction. This supplement will be a definitive weekend fix for our readers and will make their weekend unwinding even more exciting!”
In their launch edition, ht48hours covered the microbrewery and craft beer trend in Mumbai as their lead story.