HT launches ‘You Read, They Learn’ initiative

HT launches ‘You Read, They Learn’ initiative

Author | exchange4media News Service | Monday, Apr 23,2012 8:16 AM

HT launches ‘You Read, They Learn’ initiative

With its ‘You Read, They Learn’ (YRTL) effort, Hindustan Times will contribute 5 paise from every Metro copy they sell in Delhi-NCR towards creating a corpus that will fund the education of more than 10,000 children over the year.

So every time a reader picks up a copy of Hindustan Times, a child goes to school. Besides this contribution, HT will raise the issue of children’s education rights and focus on the problems that need immediate attention.

Commenting on the occasion, Rajiv Verma, CEO of HT Media said, “We, at Hindustan Times strongly believe that a newspaper has the ability to drive positive change in society. As a newspaper, we are intrinsically linked to the cause of education. With this initiative, we wish to contribute strongly in the space of pre-primary and primary education as we believe that education is every child’s right.”

To begin with, HT is partnering with Pratham Delhi Education Initiative and Child Rights And You (CRY) to utilise the funds for bringing underprivileged children to the classroom. Going forward, it will also engage with other NGO partners working in this space.

Sanjoy Narayan, Editor-in-Chief, Hindustan Times said, “We are proud to launch the ‘You Read, They Learn’ initiative and seek active participation from our readers. Our reporters and writers will dig out stories of change, of people making a difference and of readers’ contribution to the lives of children whom nobody has time for.”

Adding to this initiative, textbook pages were inserted in copies of Mint and Hindustan Times. Every page of the newspaper included a page of a textbook. Following three simple steps, readers could tear the pages and staple them together to form a text book and give it to a student in need.

Shantanu Bhanja, VP-Marketing, HT Media said, “As socially conscious citizens our readers want to do their bit for society, but are usually constrained by time. The YRTL initiative allows them to contribute to a meaningful cause in the course of their daily life.”

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