Hindustan Times Chandigarh edition is in a festive mood this week with anniversary celebrations taking the city by storm. Rakesh Sharma, Vice-President, HT, told exchange4media.com that within a span of four years the newspaper has emerged as the numero uno in Mohali, Panchkula, Chandigarh and Ludhiana.
At present, as far as Punjab is concerned, HT is the second largest circulated English daily. “We will give our closest rival (The Tribune) a tough competition,” says Sharma. Further elaborating on the anniversary celebrations, he adds that a number of events are being conducted across the city starting from April 12. The closing ceremony will be on April 18, 2004.
HT has organised road shows across 22 markets in the city, where local Punjabi singers like Balvinder Dhami, Pammi Bai, Karan Jasbir etc, have been invited to perform.
An advertiser’s party was organised at a local farmhouse on April 16, while Hans Raj Hans and Gursewak Mann would perform at a concert scheduled on April 18. And, the group is expecting a crowd of over 20,000-30,000 people at the venue.
However, four major English, three Hindi and three Punjabi dailies are circulated in Chandigarh and Punjab. “The competition is stiff, but we have grown as the second largest English daily in Punjab and the largest in Chandigarh. The coming years will see the paper achieve new heights, says Kanwar Sandhu, Resident Editor, HT.