HT Café relaunched as a broadsheet on the sidelines of HT’s Mumbai First Conclave

HT Café relaunched as a broadsheet on the sidelines of HT’s Mumbai First Conclave

Author | exchange4media News Service | Wednesday, Jun 16,2010 8:34 AM

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HT Café relaunched as a broadsheet on the sidelines of HT’s Mumbai First Conclave

Hindustan Times held the Mumbai First Conclave on June 15, 2010 that sought to present what Mumbaikars wanted from their city.

The Conclave also saw the compact HT Café being relaunched as a broadsheet. The relaunch was announced during a panel discussion on the entertainment sector. Moderated by Mayank Shekhar, National Cultural Editor, Hindustan Times, the panel saw the participation of Karan Johar, Vidya Balan, Anurag Kashyap, Dibakar Banerjee and R Balki.

Speaking at the panel discussion, Karan Johar commented, “You never know which film will work with the audiences.” Agreeing with him, Balki said, “Film directors are like advertising guys. I haven’t seen any guy in advertising, including me, who knows what advertising will work. The advertising person creates communication hoping it will work.”

In its new avatar, HT Café’s promise is to be ‘Big on Bollywood, Really Big’. The broadsheet avatar of HT Café is probably to bring about an increase in advertising space and a more balanced edit-advertising ratio. It definitely creates more space for advertising and is now in sync with HT City, Hindustan Times’ supplement in Delhi.

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